Superbad

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Skills

Branding, Identity Systems, Motion Graphics, Illustrations, Advertising

Tools

Adobe Illustrator, Adobe AfterEffects, Adobe Photoshop

The challenge was redesigning and reimagining the brand identity and iconic title sequence from the hit comedy, Superbad. The goal was to capture the movie's essence with a contemporary twist. I researched the film's 70s aesthetic and crafted a visual language blending nostalgic references and modern sensibilities. The toolkit included a revamped logo, typography, color scheme, graphics, and patterns inspired by the movie's irreverent spirit. I applied this branding to key art and a motion graphic title sequence, combining kinetic typography, character-related imagery, and animations to establish a playful, engaging tone. This content was complemented with an advertising campaign featured on billboards and bus ads.

Music: Too Hot To Stop - The Bar-Kays